Primary operating owner
Head Infotainment; Product Planning; Connected Car
P24 · Representative solution case · Automotive / OEM
OEM Embedded Navigation & IVI
Which navigation defects or localisation gaps are still visible to customers after SOP?
Evidence distinction: this is a representative solution case constructed from the source requirements and Mappls delivery pattern. It is not presented as a named-customer outcome unless a separate verified customer story is explicitly linked.
01 · Operating context
The decision environment and the problem to change
OEMs need differentiated, localised navigation that remains accurate across vehicle life while meeting SOP, cost and quality gates.
Economic decision
CTO; VP Engineering; Business Unit Head
Technical influence
IVI Architect; HMI; Validation; Procurement
Why action becomes urgent
New vehicle programme, IVI refresh, localisation mandate, incumbent renewal, connected-car roadmap, export platform.
02 · Before and after
Change the operating model, not only the interface
Fragmented context and delayed action
OEMs need differentiated, localised navigation that remains accurate across vehicle life while meeting SOP, cost and quality gates.
- Location, operational and enterprise data remain separated
- Stakeholders make inconsistent decisions from partial context
- Exceptions are found late and evidence is difficult to reconstruct
A governed location-aware decision loop
Embedded map engine, navigation SDK, map data, search, routing, traffic, voice, OTA map updates, cluster/IVI integration and validation.
- One role-aware workspace in Mappls Automotive Cockpit
- Live context moves directly into the responsible workflow
- Every decision, scenario and outcome can be measured and audited
03 · Stakeholder experience
One shared system, different role moments
Own and govern
Head Infotainment
Own and govern
Product Planning
Decide and coordinate
Connected Car
Decide and coordinate
CTO
Decide and coordinate
VP Engineering
Execute and verify
Business Unit Head
Execute and verify
IVI Architect
Execute and verify
HMI
Inside Mappls Pro, the same user can hold this role here and a different role in another application. Membership, saved runs and administration remain app-specific.
04 · Day-in-the-life journey
How the solution turns information into an operational result
Frame the operating decision
Which models/SOPs are in scope? What compute/OS/HMI constraints apply? Who owns map updates, validation and warranty defects?
Connect the location foundation
Bring the required map, address, road, place, imagery, asset, customer and operational data into a governed Auto Cockpit workspace.
Act through role workflows
Cockpit, Connected services, ADAS horizon, OTA operations give each stakeholder the information, decision and action appropriate to their role.
Prove the intervention
Bench integration on one target platform plus representative India route/search test suite and OTA update demonstration.
Scale and continuously improve
Operationalise the model through Per-vehicle royalty + NRE/integration + map update/maintenance fee., adoption governance, service measurement and a managed improvement backlog.
05 · Solution and data architecture
The Mappls capabilities behind the experience
Location foundation
Map, address, place, route, imagery, boundary and context layers
Operational context
Customer, asset, order, sensor, incident, task or transaction records
Application workflow
Cockpit · Connected services · ADAS horizon · OTA operations
Outcome loop
Boot/performance targets met; agreed route/search pass rate; vehicle/HMI integration proven; update and production commercials accepted.
Embedded IVI / Cluster Solutions
Map/navigation software and integrated hardware/MDU/cluster programmes
Product detailsSurvey, Integration & Managed Updates
Field survey, data creation, integration, migration, validation and O&M
Product detailsNavigation SDK
Turn-by-turn navigation, rerouting, voice and guidance
Product detailsStandard 2D Map & Road Data
Road network, attributes, administrative boundaries and cartography
Product details06 · Outcome and evidence
Make the value claim measurable before scaling
Bounded proof
Bench integration on one target platform plus representative India route/search test suite and OTA update demonstration.
- Confirm the baseline and decision scope: Which models/SOPs are in scope? What compute/OS/HMI constraints apply? Who owns map updates, validation and warranty defects?
- Use representative and, where approved, customer data in the configured workspace
- Review measurable success with the operating and economic owners: Boot/performance targets met; agreed route/search pass rate; vehicle/HMI integration proven; update and production commercials accepted.
- Document data quality, adoption, security, service and scale findings
- Convert evidence into a phased production scope and accountable value plan
07 · Governance and scale
Operate the solution safely and sustainably
Identity and access
Server-enforced identity, least-privilege app membership, role-specific actions and auditable administration.
Data governance
Source lineage, quality thresholds, update cadence, retention, consent and controlled data sharing.
Operating governance
Named process owners, exception SLAs, escalation, change control and adoption measurement.
Value governance
Baseline, intervention and outcome metrics reviewed on an agreed cadence with accountable owners.
Your outcome, powered by Mappls
Put OEM Embedded Navigation & IVI into your operating context
Bring the baseline, workflow, users, data and success criteria. Mappls will shape a bounded proof and production path.