Sales strategy
Set priorities, allocate resources and monitor the outcomes that matter across FMCG & Consumer Goods.
Solutions for this functionEnterprise · Customer segment
FMCG & Consumer Goods
CPG, food and beverage, personal care, durables, rural distribution and large field-sales organisations.
Customer operating context
Departments and functions that shape the outcome
Mappls supports the teams responsible for strategy, service, operations, assets, technology and risk across FMCG & Consumer Goods.
Trade marketing
Understand demand, improve access and create more relevant, reliable customer journeys.
Solutions for this functionField sales
Understand demand, improve access and create more relevant, reliable customer journeys.
Solutions for this functionDistribution & logistics
Govern data, intelligence, access and integration so every downstream workflow can rely on it.
Solutions for this functionRevenue growth management
Connect real-world context to the decisions and workflows this team owns across FMCG & Consumer Goods.
Solutions for this functionPriority agenda
The operating changes that matter across FMCG & Consumer Goods
Each priority is connected to a detailed Mappls solution with the relevant data, workflow, technology and proof path.
Build a trusted outlet and market universeOutlet Universe & Market ExpansionDesign territories, beats and distributor coverageFMCG/CPG Distribution, Rural Expansion & Beat ExcellencePrioritise whitespace and productive visitsSales Territory, Beat & Market Expansion AnalyticsConnect execution to demand and serviceFMCG/CPG Distribution, Rural Expansion & Beat Excellence
Measurable outcomes
What success changes for customers, teams and missions
Business and public value is measured through growth, service, productivity, asset performance, safety, resilience and accountability.
Higher numeric distributionFMCG/CPG Distribution, Rural Expansion & Beat ExcellenceMore productive field visitsSales Territory, Beat & Market Expansion AnalyticsBetter territory balanceFMCG/CPG Distribution, Rural Expansion & Beat ExcellenceImproved service levelsFMCG/CPG Distribution, Rural Expansion & Beat Excellence
18 relevant solution journeys
How Mappls helps FMCG & Consumer Goods
Every solution brings together customer context, operational ownership, business value, implementation architecture, proof criteria and direct Mappls Pro access.
P44Market & Network Intelligence
FMCG/CPG Distribution, Rural Expansion & Beat Excellence
Outlet universes, rural potential, distributor territories and beats are incomplete or stale, limiting numeric distribution and productive coverage.
See the complete solutionP38Market & Network Intelligence
Sales Territory, Beat & Market Expansion Analytics
Territories, beats and outlet coverage are often inherited rather than built from current demand, travel and market potential.
See the complete solutionE06Market & Network Intelligence
Outlet Universe & Market Expansion
Brands lack a trusted view of existing versus potential outlets, outlet quality, distributor ownership, market potential and the field actions required to convert white space into productive coverage.
See the complete solutionE05Market & Network Intelligence
Territory Governance & Sector Planning
Territories and sectors are manually maintained, overlap, drift from market reality and create uneven workload, unclear ownership, gaps in coverage and poor accountability.
See the complete solutionP43Data, APIs, AI & Developer Platforms
Pharma & Healthcare Commercial/Distribution Intelligence
Field teams, doctor/chemist coverage and healthcare distribution are planned with incomplete location and potential data.
See the complete solutionP37Field Workforce & Service
Workforce & Field Service Automation
Managers lack reliable job allocation, field visibility, route efficiency, proof and productivity insight across distributed teams.
See the complete solutionP56GIS, Assets & Digital Twins
Agriculture, Agri-input & Farm Operations
Farm, crop, dealer and field activity data are fragmented, limiting monitoring, input distribution, service delivery and risk response.
See the complete solutionP33IoT, Telematics & Remote Operations
Fleet Telematics & Mobility Control Tower
Fleet location, utilisation, trip, delay and exception data are fragmented across devices and operators.
See the complete solutionP10Fleet, Logistics & Supply Chain
Logistics Fleet, Cold Chain & Telematics
Vehicle, route, temperature and delivery exceptions are visible too late, causing leakage, SLA failures and high control-room effort.
See the complete solutionP12Field Workforce & Service
Utility & Industrial Asset GIS
Asset location, connectivity, drawings and maintenance records are inconsistent, raising outage, safety, planning and field-productivity risk.
See the complete solutionP25Automotive, Navigation & Mobility
Connected Vehicle, Companion App & Cloud
Vehicle, app and cloud journeys are fragmented, limiting remote services, safety, ownership engagement and monetisation.
See the complete solutionP36IoT, Telematics & Remote Operations
Fuel, Temperature & Sensor Telemetry
Temperature, fuel, chamber and equipment conditions are not continuously evidenced, creating loss, fraud and compliance exposure.
See the complete solutionP39Market & Network Intelligence
Retail/QSR Site Selection & Store Intelligence
Site decisions depend on fragmented catchment, competition and cannibalisation assumptions, while store networks need location-aware performance diagnostics.
See the complete solutionP48IoT, Telematics & Remote Operations
Oil & Gas Distribution, Pipeline & Journey Risk
Tankers, chambers, routes, pipelines, depots and field assets carry safety, theft, loss and compliance risk across fragmented systems.
See the complete solutionP51Customer, Address & Commerce
Real Estate, Property Search & Location Intelligence
Property discovery, valuation, site diligence and portfolio decisions use inconsistent address, neighbourhood, access and development context.
See the complete solutionE01Customer, Address & Commerce
Branch Serviceability & Negative-Area Intelligence
Customer and lead locations must be assigned to the right serviceable branch and product while respecting branch catchments, approved villages, exclusions, risk zones, distance and changing business rules.
See the complete solutionE02Data, APIs, AI & Developer Platforms
Address & Field Location Verification
Noisy or incomplete addresses and weak device-location evidence create false rejections, manual reviews, fraud exposure and inconsistent onboarding or field-verification outcomes.
See the complete solutionE07Field Workforce & Service
Field Service, Asset & Attendance Operations
Service tickets, technicians, assets, attendance, parts, routes, task proof and productivity are split across systems, leaving managers with weak control and field users with avoidable travel and manual steps.
See the complete solutionFrom data to action
A complete solution architecture—not a disconnected feature
Mappls combines the right elements for the customer workflow and deployment reality.
Data foundation
Map, address, place, imagery, terrain, customer, asset, sensor and enterprise data
Intelligence layer
Search, route, GeoAI, rules, world models, simulation and decision services
Applications and integration
Mappls Pro applications, APIs, SDKs, widgets, enterprise workflows and systems integration
Operating outcome
Higher numeric distribution · More productive field visits · Better territory balance · Improved service levels
Use Mappls Pro
Applications relevant to FMCG & Consumer Goods
Choose a demo profile for instant access, open a complete application, or enter from any configured solution journey above.
Mappls Field Sales Intelligence
Design territories and make every market visit count.
Use this applicationMappls Outlet Expansion Planner
Turn white space into prioritized field action.
Use this applicationMappls Territory Governance Studio
Design, approve and publish operational territories.
Use this applicationMappls Workforce Operations
Plan, route, prove and improve field work.
Use this applicationMappls Asset Inspection AI
Prioritise inspection from map, imagery and risk.
Use this applicationMappls Fleet Command
See every vehicle, trip, driver and exception.
Use this applicationMappls Utility Network Operations
See networks, outages, crews and customers together.
Use this applicationMappls Automotive Cockpit
Use a connected, navigated vehicle journey.
Use this applicationProducts, platforms and APIs
Typical building blocks for this segment
The final mix is selected around workflow ownership, scale, integration, security, deployment and measurable value.
Geo-demographics & Custom Data
Population, market, administrative and customer-enriched location layers
Open full product pageGeocoding & Reverse Geocoding
Address-to-coordinate and coordinate-to-address
Open full product pageRouting & Distance Matrix
Car, truck, two-wheeler, pedestrian and multimodal routes
Open full product pageNavigation SDK
Turn-by-turn navigation, rerouting, voice and guidance
Open full product pageClarityX Location Analytics
Market, territory, network and spatial decision analytics
Open full product pageWorkMate
Field task, attendance, routing, forms, proof and supervision
Open full product pageFASTag Management
Tag, toll transaction, reconciliation and route cost workflows
Open full product pageStandard 2D Map & Road Data
Road network, attributes, administrative boundaries and cartography
Open full product page2D/3D Digital Twin
Operational 2D/3D spatial layer linked to live and enterprise data
Open full product pageYour outcome, powered by Mappls
Build the right roadmap for FMCG & Consumer Goods
Share the departments, workflows, current systems, geographies and outcomes. We’ll define the right discovery, proof and production plan.