Baseline
Agree the current volume, time, cost, failure, risk or revenue metric before implementation.
P24 · Automotive, Navigation & Mobility
OEM Embedded Navigation & IVI
OEMs need differentiated, localised navigation that remains accurate across vehicle life while meeting SOP, cost and quality gates.
Use it in Mappls Pro
Access this solution inside Mappls Automotive Cockpit
A reference cockpit for embedded navigation, connected services, live traffic, vehicle context, ADAS map cues and lifecycle updates. Use a one-click demo profile, enter as OEM programme lead, Cockpit engineer, Connected services owner or choose another application-specific role.
Customer and operating context
Where this solution creates value
Customer worldEnterprise
Relevant customer segmentsAutomotiveMobilityTechnology, Media & DevelopersPorts, Maritime & Aviation
Departments & functionsStrategy & transformationProduct & digital experienceOperations & service deliverySupply chain, fleet & logisticsData, GIS, AI & technology
The executive question
Which navigation defects or localisation gaps are still visible to customers after SOP?
The Mappls response
Connect real-world, enterprise and operational data to the intelligence and workflow that create the outcome
Embedded map engine, navigation SDK, map data, search, routing, traffic, voice, OTA map updates, cluster/IVI integration and validation.
Mappls connects proprietary map and location intelligence with embedded map engine, navigation sdk, map data, search, routing, traffic, voice, ota map updates, cluster/ivi integration and validation. We start with one measurable workflow, prove the operating impact, and scale through reusable data, APIs and SaaS rather than a one-off implementation.
Value and ROI hypothesis
Make the economics testable
Higher feature adoption and vehicle differentiation; lower integration and update cost; fewer navigation defects and service escalations.
Leading indicator
Measure data fit, workflow completion, coverage, adoption and decision speed during the proof.
Economic result
Translate the operating improvement into revenue, cost, risk, service or asset-utilisation impact.
Scale decision
Use agreed success criteria to choose production scope, ownership and commercial model.
Departments and operating ownership
The teams that shape adoption and outcomes
Strategy & transformation
Owns the business or mission outcome and defines where OEM Embedded Navigation & IVI creates measurable value.
Product & digital experience
Translates the desired outcome into product, service, workflow and adoption requirements.
Operations & service delivery
Connects users, operational data and day-to-day decisions so the capability becomes part of real work.
Supply chain, fleet & logistics
Provides the data, integration, security and governance foundation required for trusted production use.
Data, GIS, AI & technology
Measures performance, risk, compliance and continuous improvement after deployment.
Programme readiness
The decisions and inputs that shape the right implementation
- Which models/SOPs are in scope?
- What compute/OS/HMI constraints apply?
- Who owns map updates, validation and warranty defects?
Signals that this capability matters now
Proof of value
De-risk the programme with a bounded, outcome-led proof
Bench integration on one target platform plus representative India route/search test suite and OTA update demonstration.
Scope
Bench integration on one target platform plus representative India route/search test suite and OTA update demonstration.
Success criteria
Boot/performance targets met; agreed route/search pass rate; vehicle/HMI integration proven; update and production commercials accepted.
Why Mappls
Where the full stack changes the delivery risk
India-depth map IP, full navigation stack and local automotive engineering support across 2W, 4W, CV and EV programmes.
Embedded IVI / Cluster Solutions
Map/navigation software and integrated hardware/MDU/cluster programmes
Product detailsSurvey, Integration & Managed Updates
Field survey, data creation, integration, migration, validation and O&M
Product detailsNavigation SDK
Turn-by-turn navigation, rerouting, voice and guidance
Product detailsStandard 2D Map & Road Data
Road network, attributes, administrative boundaries and cartography
Product detailsCommercial path
Package the solution around how value scales
Per-vehicle royalty + NRE/integration + map update/maintenance fee.
Expansion path
Adjacent value once the location foundation is in place
Connected Vehicle, Companion App & Cloud
Vehicle, app and cloud journeys are fragmented, limiting remote services, safety, ownership engagement and monetisation.
ExploreADAS, HD Maps & Road Safety Intelligence
Camera/sensor-only systems lack horizon context and consistent road intelligence, while fleets and agencies need actionable risk maps.
ExploreEV Navigation, Charging & Range Intelligence
EV drivers and fleets face charging uncertainty, range anxiety and fragmented charger/vehicle data.
ExploreAutomotive Map Data, Updates & Validation
Automotive programmes require traceable map coverage, update cadence and defect closure across models and regions.
ExploreYour outcome, powered by Mappls
Test the business case for OEM Embedded Navigation & IVI
We’ll help define the smallest proof that can answer the production decision with credible evidence.