Industry context · 6 solutions

Media, Advertising & Technology

Departments, operating priorities, measurable outcomes, products and applications relevant to Media, Advertising & Technology.

Customer context

Media, Advertising & Technology operating environments

The portfolio reflects the distinct sub-segments, business models and service environments within this industry.

Departments and functions

Organise the opportunity around the work—not internal sales roles

Each function leads to the problems, decisions and workflows Mappls can improve for the people doing the work.

Strategy & transformation

Relevant priorities and operating journeys for Media, Advertising & Technology.

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Product & digital experience

Relevant priorities and operating journeys for Media, Advertising & Technology.

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Operations & service delivery

Relevant priorities and operating journeys for Media, Advertising & Technology.

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Supply chain, fleet & logistics

Relevant priorities and operating journeys for Media, Advertising & Technology.

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Assets, engineering & maintenance

Relevant priorities and operating journeys for Media, Advertising & Technology.

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Customer, marketing & sales

Relevant priorities and operating journeys for Media, Advertising & Technology.

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Data, GIS, AI & technology

Relevant priorities and operating journeys for Media, Advertising & Technology.

Open relevant solutions

Safety, risk & compliance

Relevant priorities and operating journeys for Media, Advertising & Technology.

Open relevant solutions

Problem statements and solutions

6 detailed customer journeys

Every solution includes the customer problem, business value, implementation architecture, proof scope and direct Mappls Pro access.

P22Strategy & transformation

Enterprise Map Engine, APIs & Location Intelligence

Teams depend on fragmented or costly global location services and inconsistent India address/map quality, slowing product and operations.

Strategy & transformationProduct & digital experience
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P45Strategy & transformation

Hyperlocal Commerce, Food & Consumer Location Experience

Consumers abandon or mistrust journeys when search, nearby discovery, serviceability, ETA and delivery context are inaccurate.

Strategy & transformationProduct & digital experience
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P52Strategy & transformation

Geo-Audience, Advertising & Campaign Measurement

Campaign targeting and measurement lack reliable geographic audiences, store/trade-area context and offline outcome linkage.

Strategy & transformationProduct & digital experience
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P54Strategy & transformation

Developer Platform, Cloud Marketplace & Embedded APIs

Teams need reliable India location capabilities without building and maintaining map, search, routing and geospatial infrastructure.

Strategy & transformationProduct & digital experience
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P55Product & digital experience

Consumer Maps, Local Discovery & Safety

Consumers need trustworthy navigation, local discovery, safety alerts and connected-device journeys tuned to Indian roads and places.

Product & digital experienceCustomer, marketing & sales
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P58Strategy & transformation

GeoAI, Spatial Analytics & Decision Intelligence

Critical decisions ignore spatial relationships because business, sensor and external geospatial data are not modeled together.

Strategy & transformationProduct & digital experience
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Use Mappls Pro

Applications for Media, Advertising & Technology

Open a complete application, select a demo profile, or enter a configured solution journey.

Maps & location

Mappls Address Intelligence

Resolve every customer, property and delivery location.

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GIS, GeoAI & analytics

Mappls Location Analytics Studio

Find demand, risk and opportunity spatially.

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Developer platform

Mappls Developer Console

Prototype the Mappls stack before integration.

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Mobility & automotive

Mappls Navigation Lab

Design and test safer, contextual navigation.

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Technology and product fit

Typical Mappls building blocks

The final architecture is selected around users, workflow, security, scale and existing systems.

ClarityX Location Analytics

Market, territory, network and spatial decision analytics

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Standard 2D Map & Road Data

Road network, attributes, administrative boundaries and cartography

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Your outcome, powered by Mappls

Design the right Mappls path for Media, Advertising & Technology

Share the current workflow, systems, data, geography and business objective. We’ll define the smallest credible proof and a production path.

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