Baseline
Agree the current volume, time, cost, failure, risk or revenue metric before implementation.
P55 · Data, APIs, AI & Developer Platforms
Consumer Maps, Local Discovery & Safety
Consumers need trustworthy navigation, local discovery, safety alerts and connected-device journeys tuned to Indian roads and places.
Use it in Mappls Pro
Access this solution inside Mappls Navigation Lab
Simulate multimodal routes, traffic-aware ETA, truck and two-wheeler constraints, EV charging stops, guidance and rerouting behaviour. Use a one-click demo profile, enter as Product manager, Navigation engineer, Fleet planner or choose another application-specific role.
Customer and operating context
Where this solution creates value
Customer worldEnterprise
Relevant customer segmentsE-Commerce & MarketplacesTravel, Tourism & HospitalityTechnology, Media & DevelopersTourism, Culture & Heritage
Departments & functionsProduct & digital experienceCustomer, marketing & salesOperations & service deliveryData, GIS, AI & technologySafety, risk & compliance
The executive question
Which recurring local journey can become meaningfully safer, easier or more engaging with Mappls?
The Mappls response
Connect real-world, enterprise and operational data to the intelligence and workflow that create the outcome
Mappls Pro/portal/SDK, navigation, traffic, RealView, nearby, events, safety alerts, Mappls Pin, gadgets and partner content.
Mappls connects proprietary map and location intelligence with mappls pro/portal/sdk, navigation, traffic, realview, nearby, events, safety alerts, mappls pin, gadgets and partner content. We start with one measurable workflow, prove the operating impact, and scale through reusable data, APIs and SaaS rather than a one-off implementation.
Value and ROI hypothesis
Make the economics testable
Higher engagement and retention; safer trips; partner discovery/commerce and device subscription opportunities.
Leading indicator
Measure data fit, workflow completion, coverage, adoption and decision speed during the proof.
Economic result
Translate the operating improvement into revenue, cost, risk, service or asset-utilisation impact.
Scale decision
Use agreed success criteria to choose production scope, ownership and commercial model.
Departments and operating ownership
The teams that shape adoption and outcomes
Product & digital experience
Owns the business or mission outcome and defines where Consumer Maps, Local Discovery & Safety creates measurable value.
Customer, marketing & sales
Translates the desired outcome into product, service, workflow and adoption requirements.
Operations & service delivery
Connects users, operational data and day-to-day decisions so the capability becomes part of real work.
Data, GIS, AI & technology
Provides the data, integration, security and governance foundation required for trusted production use.
Safety, risk & compliance
Measures performance, risk, compliance and continuous improvement after deployment.
Programme readiness
The decisions and inputs that shape the right implementation
- Which audience and journey?
- What engagement/conversion and content freshness KPIs matter?
Signals that this capability matters now
Proof of value
De-risk the programme with a bounded, outcome-led proof
Co-branded city/journey pilot integrating selected Mappls features and measuring repeat use.
Scope
Co-branded city/journey pilot integrating selected Mappls features and measuring repeat use.
Success criteria
Engagement and task completion improve; content/brand governance accepted; scale economics agreed.
Why Mappls
Where the full stack changes the delivery risk
Indigenous India-first map/app with integrated content, navigation, RealView, safety and IoT gadgets.
Mappls Pro & Portal
Maps, navigation, traffic, RealView, discovery and safety
Product detailsTraffic, ETA & Road Events
Live/historical traffic, ETA and safety/road events
Product detailsMappls Gadgets
Vehicle and personal navigation/tracking gadgets
Product detailsNavigation SDK
Turn-by-turn navigation, rerouting, voice and guidance
Product detailsCommercial path
Package the solution around how value scales
SDK/API or co-marketing partnership + device/subscription/revenue share.
Expansion path
Adjacent value once the location foundation is in place
Hyperlocal Commerce, Food & Consumer Location Experience
Consumers abandon or mistrust journeys when search, nearby discovery, serviceability, ETA and delivery context are inaccurate.
ExploreTravel, Hospitality & Destination Platforms
Travellers struggle to discover, plan, navigate and transact across fragmented destination content and physical locations.
ExploreAR/HUD, Immersive Navigation & Real-World Metaverse
Users and operators need intuitive spatial guidance and context that conventional 2D interfaces cannot deliver.
ExploreDigital Address & Door Numbering
Non-standard addresses cause service-delivery failures, emergency delays, duplicate properties and difficult citizen/business onboarding.
ExploreYour outcome, powered by Mappls
Test the business case for Consumer Maps, Local Discovery & Safety
We’ll help define the smallest proof that can answer the production decision with credible evidence.