Baseline
Measure current volume, time, cost, failure, service, risk and revenue at the workflow level.
P52 · Implementation blueprint · Mappls Location Analytics Studio
Geo-Audience, Advertising & Campaign Measurement
Campaign targeting and measurement lack reliable geographic audiences, store/trade-area context and offline outcome linkage.
01 · Target operating outcome
Define the change before choosing the technology
Which markets and audiences generate incremental outcomes after accounting for catchment and baseline demand?
Higher relevant reach and store/market conversion; lower wasted spend; better local planning and attribution.
Target
Audience quality and privacy review accepted; campaign/store lift measurable; repeatable reporting agreed.
02 · Solution architecture
One connected flow from source data to operational action
Geo-demographic audiences, POI/catchments, visitation and trade-area analytics, campaign planning, location-based activation and lift reporting. Mappls connects proprietary map and location intelligence with geo-demographic audiences, poi/catchments, visitation and trade-area analytics, campaign planning, location-based activation and lift reporting. We start with one measurable workflow, prove the operating impact, and scale through reusable data, APIs and SaaS rather than a one-off implementation.
Data foundation
Map, customer, asset, sensor and enterprise data
Intelligence services
Search, routing, GeoAI, rules and spatial models
Role workflows
Data workspace · Catchments · Models · Scenarios · Decision board
Decision and outcome
Higher relevant reach and store/market conversion; lower wasted spend; better local planning and attribution.
03 · Users and RBAC
Give every stakeholder the view and actions they actually need
Sponsor / owner
Marketing Analytics
Sponsor / owner
Media
Manager / analyst
Growth
Manager / analyst
CMO
Manager / analyst
Chief Growth Officer
Operator / specialist
AdTech/Data Science
Operator / specialist
Privacy
Operator / specialist
CRM
Operator / specialist
Strategy leader
Operator / specialist
Network planner
The shared Mappls identity is separated from application membership. A user can be an administrator in one app, an analyst in another and a viewer elsewhere.
04 · Data and integration
Connect the minimum information needed to make the workflow real
Location foundation
Map, road, address, place, imagery, boundary and terrain layers appropriate to the decision.
Enterprise context
Customer, order, asset, vehicle, incident, task, sensor or transaction records from systems of record.
Integration pattern
APIs, SDKs, secure batch, streaming events, webhooks, files or on-premise integration depending on architecture.
Security and control
Least-privilege RBAC, audit events, encrypted transport, tenant separation and cloud, private or offline deployment.
Recommended Mappls building blocks
Geo-demographics & Custom Data
Population, market, administrative and customer-enriched location layers
Product detailsClarityX Location Analytics
Market, territory, network and spatial decision analytics
Product detailsStandard 2D Map & Road Data
Road network, attributes, administrative boundaries and cartography
Product details3D/4D/HD & Lane Map Data
3D city/terrain, near-real-time, high-definition and lane attributes
Product details05 · Proof of value
Use a bounded implementation to answer the scale decision
Pilot selected markets/stores with audience/catchment plan and pre/post or matched-market measurement.
- Confirm data, geography, users and workflow: What consent/privacy framework and outcome data exist? Which geography and attribution window apply?
- Configure Mappls Location Analytics Studio for the selected role set
- Run baseline and intervention scenarios with real stakeholder reviews
- Evaluate agreed criteria: Audience quality and privacy review accepted; campaign/store lift measurable; repeatable reporting agreed.
- Package production scope and commercial model: Data/audience licence + analytics project/platform + usage tiers.
06 · Rollout and operating model
Move from proof to governed adoption
Week 0–2
Discover
Baseline, data, stakeholders, security and architecture
Week 3–6
Configure
Data connection, role workflows, rules and dashboards
Week 7–10
Prove
Live users, measurement, change support and decision review
Production
Scale
Phased geographies, integrations, service model and continuous improvement