Outlet Universe & Market Expansion

01 · Target operating outcome

Define the change before choosing the technology

Which outlets should the field team pursue next, who should own them and how much incremental coverage or value can they create?

Increase addressable outlet coverage, focus field capacity on the best opportunities, improve distributor alignment and measure expansion from plan through onboarding.

02 · Solution architecture

One connected flow from source data to operational action

Match internal outlets with the Mappls retail universe, score potential using business and geo-demographic signals, allocate prospects to territories, publish prioritized outlet journeys to field teams and track onboarding and coverage outcomes. Match internal outlets with the Mappls retail universe, score potential using business and geo-demographic signals, allocate prospects to territories, publish prioritized outlet journeys to field teams and track onboarding and coverage outcomes. Start with the proposed proof of value, establish an agreed baseline and success measures, then scale through governed APIs, applications, mobile workflows and operating dashboards.

03 · Users and RBAC

Give every stakeholder the view and actions they actually need

The shared Mappls identity is separated from application membership. A user can be an administrator in one app, an analyst in another and a viewer elsewhere.

04 · Data and integration

Connect the minimum information needed to make the workflow real

Recommended Mappls building blocks

05 · Proof of value

Use a bounded implementation to answer the scale decision

Match an existing outlet sample to Mappls data, identify and score net-new prospects, allocate them to distributor territories and publish a prioritized route to a representative field cohort.

• Confirm data, geography, users and workflow: Which decisions, teams and systems participate in the current process?;Where do location uncertainty, manual hand-offs, exceptions or delays enter the journey?;What data, security, deployment and integration constraints must the operating model respect?;Which baseline measures would establish customer, operational and financial impact?
• Configure Mappls Outlet Expansion Planner for the selected role set
• Run baseline and intervention scenarios with real stakeholder reviews
• Evaluate agreed criteria: Reliable match and deduplication, useful prospect precision, accepted priority model, efficient territory allocation and measurable onboarding conversion.
• Package production scope and commercial model: Data and analytics licence plus territory planning, field execution, API/SDK usage and managed refresh services.

06 · Rollout and operating model

Move from proof to governed adoption