Baseline
Agree the current volume, time, cost, failure, risk or revenue metric before implementation.
P61 · Automotive, Navigation & Mobility
AR/HUD, Immersive Navigation & Real-World Metaverse
Users and operators need intuitive spatial guidance and context that conventional 2D interfaces cannot deliver.
Use it in Mappls Pro
Access this solution inside Mappls Navigation Lab
Simulate multimodal routes, traffic-aware ETA, truck and two-wheeler constraints, EV charging stops, guidance and rerouting behaviour. Use a one-click demo profile, enter as Product manager, Navigation engineer, Fleet planner or choose another application-specific role.
Customer and operating context
Where this solution creates value
Customer worldEnterprise
Relevant customer segmentsAutomotiveTravel, Tourism & Hospitality
Departments & functionsStrategy & transformationProduct & digital experienceOperations & service deliverySupply chain, fleet & logisticsData, GIS, AI & technology
The executive question
Which task becomes safer or faster when guidance appears in the user's real-world line of sight?
The Mappls response
Connect real-world, enterprise and operational data to the intelligence and workflow that create the outcome
AR turn guidance, HUD/helmet/glasses experiences, 3D/RealView maps, spatial anchors, immersive destination/training/field workflows.
Mappls connects proprietary map and location intelligence with ar turn guidance, hud/helmet/glasses experiences, 3d/realview maps, spatial anchors, immersive destination/training/field workflows. We start with one measurable workflow, prove the operating impact, and scale through reusable data, APIs and SaaS rather than a one-off implementation.
Value and ROI hypothesis
Make the economics testable
Lower cognitive load and task time; differentiated user experience; new engagement and premium feature opportunities.
Leading indicator
Measure data fit, workflow completion, coverage, adoption and decision speed during the proof.
Economic result
Translate the operating improvement into revenue, cost, risk, service or asset-utilisation impact.
Scale decision
Use agreed success criteria to choose production scope, ownership and commercial model.
Departments and operating ownership
The teams that shape adoption and outcomes
Strategy & transformation
Owns the business or mission outcome and defines where AR/HUD, Immersive Navigation & Real-World Metaverse creates measurable value.
Product & digital experience
Translates the desired outcome into product, service, workflow and adoption requirements.
Operations & service delivery
Connects users, operational data and day-to-day decisions so the capability becomes part of real work.
Supply chain, fleet & logistics
Provides the data, integration, security and governance foundation required for trusted production use.
Data, GIS, AI & technology
Measures performance, risk, compliance and continuous improvement after deployment.
Programme readiness
The decisions and inputs that shape the right implementation
- What device/FOV/compute and positional accuracy apply?
- Which safety/HMI KPIs govern?
Signals that this capability matters now
Proof of value
De-risk the programme with a bounded, outcome-led proof
Prototype one bounded journey/workflow using target device and mapped environment.
Scope
Prototype one bounded journey/workflow using target device and mapped environment.
Success criteria
Alignment/latency and task completion accepted; safety/HMI review passed; production roadmap agreed.
Why Mappls
Where the full stack changes the delivery risk
Map-aligned 3D/RealView and navigation technology linked to automotive and consumer devices.
Navigation SDK
Turn-by-turn navigation, rerouting, voice and guidance
Product detailsmGIS Enterprise GIS
Web GIS, spatial database, role-based apps and workflows
Product detailsMappls Pro & Portal
Maps, navigation, traffic, RealView, discovery and safety
Product detailsStandard 2D Map & Road Data
Road network, attributes, administrative boundaries and cartography
Product detailsCommercial path
Package the solution around how value scales
NRE + SDK/data licence + per-device royalty/subscription.
Expansion path
Adjacent value once the location foundation is in place
OEM Embedded Navigation & IVI
OEMs need differentiated, localised navigation that remains accurate across vehicle life while meeting SOP, cost and quality gates.
ExploreTwo-Wheeler Navigation & Digital Cockpit
Two-wheeler riders need glanceable, safe navigation and connected experiences within tight screen, compute and connectivity constraints.
ExploreIndoor Maps, Venue Operations & Wayfinding
Visitors and staff lose time in complex venues, while indoor assets and services remain disconnected from digital journeys.
ExploreConsumer Maps, Local Discovery & Safety
Consumers need trustworthy navigation, local discovery, safety alerts and connected-device journeys tuned to Indian roads and places.
ExploreYour outcome, powered by Mappls
Test the business case for AR/HUD, Immersive Navigation & Real-World Metaverse
We’ll help define the smallest proof that can answer the production decision with credible evidence.